Prime Journal

Most of us have a non-negotiable. Coffee is one, but it can be a sneaky bugger when you’re over 40.

You’ll never guarantee eight glorious hours every night, but you can give tomorrow a fighting chance.

If it feels like everything is just getting harder, you’re not imagining it. It’s because you don't age at a nice, steady pace.

A little strength training, a few sneaky daily habits and some extra support from ingredients like creatine can make a real difference.

Harvard tracked 100,000 people over 30 years and found those who built healthy habits in their 40s were 43–84% more likely to reach 70 still feeling physically capable, mentally sharp and living independently. 

Take notice because folks who struggle to up off the floor have a 5-6 times greater riskof death over a 6-year stint. The good news is your body hasn't forgotten. It just needs a little reminding.