Our Story
As we move into our late 40s and 50s, the body changes. Strength declines faster. Recovery takes longer. Energy and focus aren’t as consistent. Yet for many people, this is also the stage of life where staying strong matters most — for work, family, sport, and long-term independence.
The problem isn’t lack of effort. It’s complexity. Nutrition advice is endless and often conflicting. Supplements multiply quickly, turning good intentions into half-used tubs and forgotten routines. When life is already busy, another layer of “health admin” is the last thing you need.
R5® isn’t a shortcut or a replacement for healthy habits. It’s a simple daily anchor — a reminder to prioritise strength, movement and consistency. Because staying strong at 50 isn’t about chasing youth. It’s about protecting performance, confidence and quality of life for the years ahead.
Move regularly. Eat better more often than not. Recover well. Keep showing up. Small, consistent actions — done daily — make the biggest difference.
Neill Johnston - Founder
You need fewer steps and habits that survive kids’ schedules and surprise meetings.
Rule 1: Skip the Celebrity Stuff
Big brands love showing off celebrities with private chefs and perfect genetics. But real men with real responsibilities don’t care — only about 12% of guys in this age bracket do. Look for supplements built for everyday life, not influencer fantasy land.
Rule 2: Complexity Kills Consistency
Your challenge isn’t motivation — it’s friction. If a routine is fiddly, it won’t stick. Health habits only last when they’re easy, repeatable, and fit into half-awake moments. Since most chronic issues stem from poor habits, simple ones are the easiest to build and keep.
Rule 3: One Daily Step Wins
A single daily supplement removes decision fatigue and turns health into a set-and-forget habit. A solid all-in-one formula covers the fundamentals without needing a shelf full of tubs. With habits taking around 66 days to stick, simplicity is your biggest advantage.