Prime Journal
Beetroot and Exercise Performance: What the Science Says
Beetroot is one of only three supplements — alongside creatine and caffeine — recognised by the International Olympic Committee as having strong evidence for improving exercise performance. That's not marketing. It's the conclusion of the IOC's own review of sports...
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Science is Flipping the Script
Getting older doesn’t mean getting weaker. Research shows adults over 35 often experience less muscle soreness after training than younger people—evidence that the body adapts with experience. With the right training, nutrition, and recovery support, you can still build muscle, burn fat, and stay sharp. Midlife isn’t decline—it’s untapped potential waiting to be prioritised.