Prime Journal
Why the Supplement Industry Forgot People in Their late 40s (And What We’re Doing About It)
Somewhere between bodybuilding supplements and “aging support” pills, active adults in their 40s and 50s have been overlooked. Many products assume energy loss, muscle decline, and slower recovery are inevitable with age—but science tells a different story. Strength, endurance, and mental clarity can be maintained well into midlife with the right support.